Timing is Everything

At least 6 weeks before your next Symposium, it's time to launch your outreach campaign.  (Note: You'll probably want to start customizing the materials in the Symposium Promotion Pack at least 8 weeks before your actual event date.) Good luck!

6 Weeks Before

• Set date, time, cost, location and other details of your Symposium,

• Invitations to Local ATD mailing list

• Prepare media list

5 Weeks Before

• Website calendar listings

• Phone follow up of local ATD mailing list to elicit referrals

• Send individual e-mails out to the people referred

• Send press release to reporters at local papers

• Send PSAs to local radio and/or TV stations

4 Weeks Before

• Invitations to Personal Contacts

• Invitations to Allied Organizations

• Post fliers

• Personal networking at related events (ongoing)

• Make announcements at related events (ongoing)

• Follow-up phone calls to encourage running press releases & PSAs

• Send calendar listing to local newspapers

3 Weeks Before

• Phone follow up of people referred by past participants

• Phone follow up of personal & organizational contacts

2 Weeks Before

• Complete phone follow up of people referred by past participants

• Complete phone follow up of personal & organizational contacts

1 Week Before

• Keep the follow-up going to confirm numbers